Public Sector Branding in Asia (Paperback)

Public Sector Branding in Asia (Paperback)
by Paul Temporal

Editorial Reviews

Book Description

A great look at nation branding and the challenges and benefits of using brand strategy in developing nation brand power. Based on collaberation of two of the world's top brand builders. The first chapter which sets a compelling, insightful tone and Nation Brand Effect (NBE) were both developed and written by Stefan Paul Jaworski, as well as several case studies used. 

Content:

What are the Rewards of Branding for Countries?
How does National Branding affect Public Sector Branding?
Why do Asian countries need Branding?
Are There Any Rules?

Take a close look at how branding can enhance effectiveness in the public sector; how the Nation Brand Effect and Nation Brand Identity develop; how these affect a country’s growth, from its ministries to government-linked corporations to tourism; and how negative Brand Effect can be reversed. With special attention to Asian countries, this guide includes case studies from the West in relation to potential scenarios of the emerging economies in the East.

About the Author
Author of Branding in Asia, Advanced Brand Management and numerous other books on branding, Dr. Paul Temporal is one of the world's leading experts in brand creation, development and management. He was educated at Leeds and Oxford Universities in the UK, and holds Bachelor,Master and Doctoral degrees in Management; as well as a degree in Economics and a post-graduate Certificate in Education.

His group of companies, Temporal Brand Consulting, has clients from governments to powerhouse global brands to entrepreneurial local companies.

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Product Details Paperback: 126 pages Publisher: Times Editions (January 2004) ISBN: 9812324208