The leading book on brand identity and personality from one of the world's top global experts.
Product Details
Paperback: 224 pages
- Publisher: Piatkus Books (October 1999)
- Language: English
- ISBN: 0749918934
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- Article 10: Why Craftsman Won't Work.
- Article 11: The Fall of Eatons.
- Article 12: Here We Go Again Coke!
- Article 14: Brands are far more than logos and creative.
- Article 1: The Great Unseen Business Paradigm Shift: Brand Strategy Leads Business Strategy.
- Article 2: The Killing of a Brand.
- Article 3: Michelob Ultra: “The Ultra Brand Mistake.”
- Article 5: The New Power of the Private Label Brand- “No Name- No More”.
- Article 6: The “New Luxury” by Stefan Paul Jaworski.
- Article 7: Channel Strategy and Its Long-Term Effect on Brand Identity._
- Article 9: Why Vanilla Coke Won't Work.
- Books 2: Advanced Brand Management Temporal
- Books 3: Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology (Hardcover)_
- Books 4: Asia's Star Brands (Paperback)
- Books 5: Building the Corporate Brand (Hardcover)
- Books 6: Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Ima
- Books 7: Public Sector Branding in Asia
- Books 8: Branding in Asia: The Creation, Development, and Management of Asian Brands_
- Books 9: Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
- Historical Article: Eaton’s- A Case For The Value Of Skilful Brand Strategy
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