Editorial Reviews
About the Book:
Building the Corporate Brand is in the hands and libraries of many Fortune 500 brand and marketing executives (GM, Molson, Handspring, EDS, etc.), GLOBAL advertising and PR firms, leading universities (London School of Economics, Washington University's Olin School of Business, India's ICFAI, Oxford, Insead, Copenhagen University, Webster University, etc.), as well as leading business thought leaders such as Peter Drucker.
About the Author
Stefan Paul Jaworski is a Brand and Marketing Strategist. He is a Masters Graduate with Distinction in Marketing and Business- specializing in Brand Building and Strategic Marketing. He has been trained by Brand and Marketing Managers from companies such as Solutia, Anheuser-Busch, and Bank of America as well as Doctorates from Stanford and St. Louis. Mr. Jaworski is a member of the Who's Who of USA University Students and has consulted or worked for organizations such as Esso/Exxon, the St. Louis RCGA, The Transport Institute, Canadian Pacific Rail Corporation, and AT & T.
Stefan Paul Jaworski is a Brand and Marketing Strategist. He is a Masters Graduate with Distinction in Marketing and Business- specializing in Brand Building and Strategic Marketing. He has been trained by Brand and Marketing Managers from companies such as Solutia, Anheuser-Busch, and Bank of America as well as Doctorates from Stanford and St. Louis. Mr. Jaworski is a member of the Who's Who of USA University Students and has consulted or worked for organizations such as Esso/Exxon, the St. Louis RCGA, The Transport Institute, Canadian Pacific Rail Corporation, and AT & T.
Mr. Jaworski's passion is Corporate Brand and Strategic Marketing and has spent the last three years developing, researching and putting together the concepts which are the foundation of this book. He resides in both the USA (St. Louis, MO) and Canada- and has citizenship for over 12 countries.
Product Details
|
based on 2 reviews. 
Recent Comments