Editorial Reviews
Book Description
EII is a state-of-the-art Brand Building Book designed for Marketing, Brand, and Advertising Professionals/Executives- as opposed to academics. The book covers all aspects of Brand Building in great detail including: Brand Equity, Positioning, Brand Mapping, The Building of Image, Brand Architecture and Audit, BCP Relationships, Key Driver Discovery, SKU Analysis, Complex Situation Analysis, Brand Defending, and Brand Evolution. There are 75 Key Brand Laws defined, 120 mostly original diagrams, and many case study examples.
EII is a state-of-the-art Brand Building Book designed for Marketing, Brand, and Advertising Professionals/Executives- as opposed to academics. The book covers all aspects of Brand Building in great detail including: Brand Equity, Positioning, Brand Mapping, The Building of Image, Brand Architecture and Audit, BCP Relationships, Key Driver Discovery, SKU Analysis, Complex Situation Analysis, Brand Defending, and Brand Evolution. There are 75 Key Brand Laws defined, 120 mostly original diagrams, and many case study examples.
The book is in the hands of numerous Fortune 500 Senior Executives.
From the Publisher
A Strong, For "Professionals" Brand Building Guide and Reference.
Product Details
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based on 3 reviews. 
I would like to buy this book , but can not find it on amazon.com. Pl let me know how and where i can buy it ( even copied copy or electronic version )
Thank you in advance
Best regards
Posted by: tran son | 11/08/2007 at 09:57 PM